Good story, Damn tasty.


Picture this, a world where you can experience the deliciousness of eating all your favourite foods in a way that’s healthy, sustainable, and ethical. That’s our mission at Fable. And we don’t want it to be a story; we want it to be a fact.

This is why we produce delicious tasting meat without animals.

100% Plant Based
Meat is delicious. One of life’s greatest pleasures is biting into a juicy burger or getting elbow deep into a tantalising bolognese, curry or stew. We get it. But the challenge is, there are some major issues with how we produce and consume meat today.

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What makes Fable a must-have brand?


Sustainable and ethical

Delicious tasting meat without animals

100% Plant Based